As Facebook's user base shifts to emerging markets and developing economies, mutual funds that usually dabble in emerging markets are increasing investments with the company.
In 2010, 60 per cent of Facebook's 482 million monthly active users lived in the US, Canada, and Europe. Now, more than 66 per cent of its 1.7 billion users are from emerging markets.
Researchers expect India to surpass the US in active users in the next year, with India, Indonesia, Mexico, and the Philippines as the countries with fastest user growth until 2020.
While users increase across the emerging world, it could take years for Facebook's revenue to catch up with the shift.
Over 75 per cent of revenue still comes from the US, Canada, and Europe, a decline from just 88 per cent in 2010.
Read more at Bloomberg.