Millennials in Africa, an ever-growing population accounting for over 37 per cent of the continent, are changing the economic patterns in the region. Production and consumption trends are directly related to the amount of disposable income held by those between late teens and 35 years of age.
It is important for firms to leverage knowledge of the altered spending patterns of this crucial segment of society and adjust the new business landscape by:
Adopting employee-centric systems;
Monitoring consumer engagement through analytics;
Building a hands-on C-suite.
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