Private Indian banks, due to recent corporate borrowers failing to repay loans, have turned to loaning money to middle-class consumers.
In an attempt to corner the market, banks are ruthlessly trying to outdo each other in the speed and convenience with which they can provide and approve consumer loans.
One bank provides the 10 second loan - which is exactly what is sounds like.
Another offers applications be made directly at the bank's ATM
Read more at NASDAQ.